Overview
I help companies design and implement measurement systems that produce reliable data for marketing, product, and business reporting. This includes GA4 setup, Google Tag Manager development, event taxonomy design, debugging, and governance.
The objective is not only to make tags fire, but to make the data model coherent enough for reporting, experimentation, attribution, and downstream analysis.
What I can help with
- Measurement plan and event taxonomy design
- GTM container architecture and naming conventions
- GA4 property configuration and event implementation
- Ecommerce and lead-generation tracking
- Form, scroll, video, and CTA interaction tracking
- Conversion, audience, and funnel setup
- Cross-domain tracking and consent-aware implementations
- Audit and remediation of broken or duplicated tracking
Typical deliverables
- Tracking specification aligned with business goals
- GTM container build or refactor
- GA4 event and conversion setup
- QA plan using preview, debug, and browser-based validation
- Documentation for internal marketing or engineering teams
Working style
I usually start with the business questions first, then map those questions to events, parameters, and reporting needs. That avoids the common failure mode of collecting large amounts of unusable tracking data.
Best fit
This service is a good fit when you are migrating to GA4, cleaning up an inherited GTM container, launching new funnels, or building a measurement setup that engineering and marketing teams can actually maintain.